Since 2019, I have been working directly in the United States helping construction, painting, cleaning, and general services companies grow digitally. I’m Ana Wroblewski, marketing strategist and founder of CPC Web Marketing, an agency focused on results for businesses that need to attract more customers every day — even without understanding technology.
Today, I want to introduce you to a concept that will transform the way your company appears on the internet: GEO – Generative Engine Optimization.
What is GEO (Generative Engine Optimization)?
GEO is the optimization of content for generative artificial intelligence tools such as ChatGPT, Bard (now Gemini), and the new Google SGE (Search Generative Experience). Unlike traditional Google that shows a list of websites, generative engines directly answer users’ questions based on reliable sources from the internet.
This means your brand’s content can be directly cited in AI-generated answers, even if the user doesn’t click on a link.
How does GEO work?
Generative engines work differently from traditional search engines. Instead of showing a list of links, they scan large volumes of information available online to generate a complete, direct, and natural response to the user.
To do this, the AI selects content that:
- Clearly answers common questions.
- Is reliable and up-to-date.
- Uses simple and natural language.
- Demonstrates authority (such as identifiable authors and consistent brands).
In other words, for your company to appear in these AI-generated answers, the content on your website or blog needs to be strategically structured — exactly as we do at CPC Web Marketing.
Difference Between SEO and GEO
| SEO (Search Engine Optimization) | GEO (Generative Engine Optimization) |
|---|---|
| Focus on ranking on traditional Google | Focus on being cited in AI answers |
| Requires keywords and backlinks | Requires clear answers and natural language |
| Depends on clicks for traffic | Works even without clicks, through citation |
| Works with lists of links | Works with generated answers |
| Authority through links and time on site | Authority through clarity, originality, and updates |
Why Does Your Company Need to Prepare for GEO Now?
- More people are searching for answers directly from AI.
- Your company can be recommended without investing in ads.
- It’s a smart way to strengthen your brand as an authority.
How Can Your Company Apply GEO in Practice?
✔️ Publish content with direct answers to your customers’ questions.
✔️ Use natural and objective language.
✔️ Keep your website updated and visibly authoritative.
✔️ Maintain a blog with articles that solve real problems.
✔️ Combine SEO and GEO — one strengthens the other.
Expand your brand’s reach with GEO strategies.
We are entering a new phase of the internet — where the ones answering your customers’ questions are not just search engines, but artificial intelligences.
This change directly impacts all companies that rely on the internet to attract customers, build trust, and close sales.
But don’t worry: you’re not late. You’re at the right time to adapt and get ahead.
Companies like Amazon, HubSpot, IBM, and even Google itself are already adjusting their content to appear in generative AI answers. They know that if they want to stay remembered, they need to be where the answers are formed: inside generative engines.
This is a clear signal for everyone selling products or services — whether a large global brand or a local painting, construction, or cleaning company.
If the big players are doing it, it means this change has truly begun.
And if you use the internet to boost your sales, you need to understand and prepare for this new stage.
Shall we go together? Because together we achieve the same goal: grow with consistency, authority, and intelligent digital presence.
Count on me and the CPC Web Marketing team to follow this journey of digital evolution.